As part of the graduate scheme. I have been given graduate objectives. Which are a list of tasks I’m appraised on throughout my rotation in different departments throughout the agency. One of the tasks, on the list that I have been doing since I started is ‘Competitor Site Monitoring’; this basically involves regularly reviewing the banner ads of our main competitors within the international financial services market. To monitor innovation and trends.
Monitoring the Competition
When I initially began conducting competitor site monitoring, I really had no idea what I was looking out for… I mean, what exactly represented an innovative banner ad? How was I supposed to spot trends in banner ad execution? And, what exactly were my findings going to be used for? However, this week I had all my questions answered and, discovered additional things along the way.
Monitoring the Competition
When I initially began conducting competitor site monitoring, I really had no idea what I was looking out for… I mean, what exactly represented an innovative banner ad? How was I supposed to spot trends in banner ad execution? And, what exactly were my findings going to be used for? However, this week I had all my questions answered and, discovered additional things along the way.
Digital Innovation Presentation
As I had to support the team in preparing information for a digital innovation presentation; which involved working alongside Planning to feedback the digital innovation information I had collected from my weekly competitor monitoring. Than attend a meeting with a host of creative and digital specialists to discuss and share digitally innovative campaigns relevant to the clients brand which could possibly be used to inspire future digital campaigns.
Click the links below to see some of the digitally innovative integrated banner ad campaigns that were identified and presented to the client.
